The All-New Binge

From our founders

Big news.

For years, we've run Swiggy and Zomato for brands like yours. Every order, every payout, every 2-star review at 11 pm. We learned where the money really goes, and how much of it never makes it back to you.

So we built something.

On 1 November, Binge becomes the All-New Binge: our own technology, Binge Hub, with Babe, alerts and automations working for you, and the team you know, with sharper tools than ever.

You make the pie. We're here to help you keep a bigger piece of it.

SanjanaFounder · Binge

PranayFounder · Binge

Our promise

The bigger piece of every pie.

01You make the whole pie. The food, the team, the late nights.

02Then everyone takes a piece. Commission, discounts, ads, before it reaches you.

03Everything we've built exists for one reason: to help you see every piece, and keep a bigger one.

What you keep

Inside the new Binge Hub

Your business. Now it talks back.

Everything lands in one dashboard, across every app you sell on. Here's some of what's new inside.

HubSwiggyzomatoToingOwnly++

Babe NEW

How are orders today?57 so far. 36 on Swiggy.

Alerts NEW

Store offlineZomato · 8:04 pm

Price Simulator NEW

Menu → checkout

₹249₹339

Competitors NEW

You4.5

Rival4.4

Rival 24.2

Live LIVE

₹48,20057 orders today

SalesFunnelMarketingMenuAvailabilityPayoutsGroup chat+ more

Illustrative dashboard and figures.

NEW · Babe

Ask your business anything.

Sales, orders, reviews: just ask Babe, in Hub or on WhatsApp.

NEW · Alerts

If it matters, you'll know.

Set your own alerts: store offline, orders below target, prep time climbing. They land on WhatsApp.

NEW · Checkout Price Simulator

See what your customer really pays.

A ₹249 dish can be ₹339 at checkout. Test prices before your customer does.

NEW · Competitors

Know the brands around you.

Ratings, prices and menus, side by side with the rivals you choose.

NEW · Live

Your day, as it happens.

Live sales and orders through the day, across every app.

New · Reputation Suite

Google. Zomato. Swiggy. Every review, answered.

All three platforms in one place. Replies in your voice, sent automatically, or ready for your OK. You choose.

G

Google9:41 pm

★★★★★"Best bowl in the area. Ordered twice this week."

ReplyTwice in a week! Thank you. See you again soon.

✓ Replied automatically

Z

Zomato11:04 pm

★★★☆☆"Loved the food. Delivery took longer than expected."

ReplyThank you. We're glad you enjoyed the food and sorry the delivery took longer.

✓ Replied automatically

S

Swiggy8:15 pm

★★★★☆"Fresh and filling. Portion could be bigger."

ReplyThanks for the honest note. We'll pass it to the kitchen.

✓ Replied automatically

Automatic: replies post on their own. Approve first: drafts wait for your OK.

Fictional reviews. Illustrative workflow.

Beyond the dashboard

We build things now.

For your customers, your regulars and your kitchen.

Your website NEW

Two pages, live in 48 hours. Refresh it every quarter: seasonal, festive, new launches.

Dynamic digital menu NEW

A menu customers open and share. It changes the moment yours does.

Loyalty programmes NEW

Give your regulars a reason to come back. Your brand, your rewards.

Self-delivery system NEW

Run your own deliveries, alongside the apps.

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Custom tech NEW

When off-the-shelf won't do, we build it for your brand.

yours

Packaging design NEW

Packaging that arrives looking like you.

Two ways to work with Binge

Technology and service. Now two things.

TechnologyHub

What you see.

Your dashboard, across every app
Babe, in Hub and on WhatsApp
Alerts and review automations
Price Simulator, Competitors, Live

ServiceManaged

Who acts on it.

Our team runs your Swiggy and Zomato
Strategy, offers and platform coordination
Reporting and quarterly plans
One group chat with you, inside Hub

Hub is what you see. Managed is who acts on it. Take one, or both.

November is walkthrough month

Want to see it first?

The All-New Binge arrives 1 November. All through November, we're walking every brand through it.